Who’s Figaro?
Figaro is Jay Heinrichs, author of the bestselling Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us About the Art of Persuasion (Three Rivers Press). He spent 26 years as a writer, editor and publishing executive before heading to the North Woods and devoting most of his time to rhetoric. His stints include deputy editor of Outside Magazine, editorial director of a magazine group at Rodale, Inc., chair of the Ivy League Magazine Network, founding editor of Attache Magazine, editorial director of Southwest Airlines’ Spirit Magazine, and creative VP for a spectacularly unsuccessful dotcom.
You can email him at figaro@wildblue.net.

