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Figaro rips the innards out of things people say and reveals the rhetorical tricks and pratfalls. For terms and definitions, click here.
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Who’s Figaro?


Heinrichs009.small.JPGFigaro is Jay Heinrichs, author of the bestselling Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us About the Art of Persuasion (Three Rivers Press).  He spent 26 years as a writer, editor and publishing executive before heading to the North Woods and devoting most of his time to rhetoric.   His stints include deputy editor of Outside Magazine, editorial director of a magazine group at Rodale, Inc., chair of the Ivy League Magazine Network, founding editor of Attache Magazine, editorial director of Southwest Airlines’ Spirit Magazine, and creative VP for a spectacularly unsuccessful dotcom.

You can email him at figaro@wildblue.net.